When I initially started online, I started with Aweber as my autoresponder service. I continued with Aweber for several years until I came across GetResponse. I made the switch for two reasons:
One – I felt that GetResponse was easier to use. Even though Aweber was simple to use, I hated the email editor in Aweber and sending out emails was a pain. It was clunky and hard to use. GetResponse was way easier and they had an awesome listbuilding course free to all subscribers.
So I made the switch and was pretty happy with it….until Bryan Harris mentioned ConvertKit in his Get 10K Subs list building course. I signed up for the 14 day trial and I have never looked back.
ConvertKit marries the simplicity of Aweber with the automation of InfusionSoft.
Here’s how ConvertKit measures up to other popular autoresponder services:
Aweber: The oldest autoresponder service. Fairly easy to use but fast becoming clunky and outdated.
Mailchimp: Too focused on design and also too clunky. Sending out emails isn’t as easy as it should be.
GetResponse: Very focused on design and not as intuitive to use, although sending out emails is less painful than with Aweber.
InfusionSoft: Expensive and hard to use. Perfect for you if you love being frustrated and wanting to pull your hair out and you have money to waste.
So here’s why I prefer ConvertKit above all the others that I’ve tried:
1. ConvertKit focuses on sending out emails….with no unnecessary distractions. There are no clunky drag and drop templates, no fancy html templates (not necessary if you’re a blogger or information marketer), no complicated automation (like Infusionsoft). Just type and send.
Just like the other autoresponder services, ConvertKit allows you to add an email to a sequence or send out a broadcast.
But ConvertKit has a feature that the others lack and that is…
2. The ability to re-send the same emails to people who haven’t opened the previous one. You can edit the headline and just re-send to unopens. This simple step can dramatically increase the number of people who open and read your emails. This one feature alone is enough to make the switch. But the features don’t end there.
3. Tags. I love tags now that I understand what they are. Tags allow you to tag customers based on the actions they take. And even cooler, you can get people to sign up for your email list without having to have them fill in an optin form by integrating ConvertKit into an already existing platform.
So let’s look at an example of this in action.
When people sign up for my free Thinkific course Blog Posts That Convert they get tagged and added to the sequence for that course. Once they complete the course, they get assigned another tag and they’re added to another sequence that upsells them a related product.
4. ConvertKit doesn’t charge you twice for the same subscriber. This was one of my biggest beefs with Aweber. The same person could be both on your subscriber list and your customer list and Aweber would count that as two separate subscribers when it was one and the same person. With ConvertKit you only get charged once for each person, no matter how many lists they’re on.
5. The ability to create landing pages. ConvertKit allows you to create landing pages that you can host on your own site or that they host for you. This eliminates the need for a service like LeadPages (assuming you’re using LeadPages primarily to get optins). It also means that you can start building an optin list before you have a website!
6. Another super cool feature is that you can show new content to people who have already subscribed to your offer. You can show them another freebie or any other content that you wish.
7. ConvertKit integrates with everything I use. I use Thinkific (for my free courses), WordPress, OptimizePress and Kajabi (for my paid courses). ConvertKit integrates seamlessly with it all. Using Zapier, you can add even more integrations.
8. Automation. I touched on this briefly in the tags section but I want to address it here because it’s so important. Tags are an easy way to send someone specific emails based on an action they took.
Let’s say someone clicks on a webinar registration link in an email you sent out. You can send this person emails with more information about the webinar and exclude those who didn’t click on the webinar link.
Or you can remove someone who bought from a sales sequence so that they don’t keep getting emails to purchase a product that they’ve already bought.
ConvertKit takes automation to a whole new level but keeps it super simple to use with the If This, Then That function. Choose your trigger, choose the action and save the rule. It’s that simple.
If you’ve been sitting on the fence, then I highly encourage you to try ConvertKit today. If you’re not totally satisfied with your autoresponder service, then try ConvertKit free for 14 days. I promise that you won’t look back.