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4 Types Of Information Products You Can Easily Create

Everywhere you turn in the coaching and online marketing world, you hear people talking about attracting high-end clients. So why am I writing a post about low-priced information products?

First, if you stop and think it, you may notice that a hefty proportion of those insisting you should attract high-end clients also want to sell you a high-end mastery course—very often one that sells for thousands of dollars. While high-end courses can make a major difference in your bottom line at the right time, it may not be what you need to do right now.Smaller low-end products also have a place in your marketing funnel if done correctly.

But whether you create a high-ticket information product or a low-ticket information product, you do need to be sure that you know why you are creating the product in the first place. And that reason shouldn’t be, “because everyone else is” or “because a course told me to do it”.

So, before you create any offer, know your basic reasons: Why, who, how and what:

  • Why create that particular offer?
  • Why set it at that particular price point?
  • Who are you aiming to attract?
  • What big benefit will this particular offer give you?
  • How is this going to work?

Before we get to the reasons for creating low-end offers, there is one more component we need to understand: And that is “pricing”.

Each offer you create needs to be priced according to very specific criteria:

  • What your ideal market can handle
  • What your ideal client or customer expects
  • Your reason for offering it (for example, are you hoping to increase visibility or generate quick cash?)
  • Where it fits in within your sales funnel
  • How you position it to your community
  • Your motives

Wanting to quickly generate a low-end offer to pull some cash in for an emergency is an entirely different kettle of fish than wanting to attract new subscribers.

Three reasons to create low-end products:

Low-end products are ideal for

  • Quick cash generation – It’s far easier to convince someone to buy a $27 product than it is to try and sell a $2997 product.
  • Creation a constant flow of passive income – If you create a low-cost monthly membership site, this can generate a passive income for you month after month.
  • Getting people to try out your offerings – The first time someone comes across you and your work, they may be hesitant to purchase a $997 eCourse but they’d be more than happy to buy a $47 eBook, for example.
  • You can also use low-end products to give your existing community something that feels like a no-brainer treat. Your message for them might sound something like this: “Hey, I usually don’t sell anything for less than $497 dollars, but today, just as a special for my Coaching Club VIP Members, I’ve put out this fast, nifty tool for $47 dollars. It’s only available till midnight tomorrow—so grab it while you can.”

That’s one effective way to position your low-end offers while avoiding looking desperate or cheap. As a special favor to your loyal followers.

Low-end offers shouldn’t mean low quality. In fact, your most important takeaway is to think “Low-end HIGH-quality”.

When is it cost-effective to create low-end, high-quality?

Always.

The trick is to offer something that is simple and inexpensive for you to create, but of an extremely high perceived and practical value for your ideal client or customer. For example, if your client is all about approaching potential Joint Venture partners, do you think she would pay seven dollars for a proven template that helps her write the perfect cold-call letter? That would be what you call a “no-brainer”.

Let’s stress that last point again: A low-end offer should be something that is drop-dead easy for you to create. A product you can whip up out of something you’ve already created. A stand-alone component of a larger program. An easy way to do something you do every day; something you find so easy, you could do it in your sleep. And it should always feel as a totally rich treat to your ideal customer.

Most of all, low-end offers shouldn’t be treated as isolated, stand-alone offerings. They should constitute a carefully thought out part of your whole sales funnel, with their own unique role and place. And when you realize how often they can be recycled, to fit different needs and purposes, low-end offers become even more appealing to have as part of your overall product suite.

And it’s important to keep in mind that low-end offers not only present a no-risk way for people to sample what you do, they also create buyers, not just subscribers, if you choose to put them at the start of your sales funnel. It’s a huge step between subscriber and buyer, but once someone has taken that step (and they have been delighted with the quality of what you deliver) the next item you promote—your upsell or membership site or high-end offer—is about 60-80% easier to convert into sales, because they are now in a relationship with you and your products.

Your low-end offer should make them say, “Wow, that product was all that it promised: I can’t wait to try the next step.”

Low-end offers are quick and easy to produce. (If they’re not, you’re doing something wrong!)

The long and the short is, no matter how much you plan to focus on high-end offers, also creating low-end offers is worth careful consideration as part of your marketing strategy and sales funnel.

Now that you know the advantages of creating a low-end offer, let’s take a look at four highly-effective low-end products that you can create…

 Books & eBooks

An eBook makes the perfect low-end product for any coach or Information Marketer—particularly if it encapsulates and gives a working version of your ‘signature’ program or system. A signature eBook makes a great ‘taste’ of your coaching philosophy, methods—and results.

Use the book to teach people how to achieve something they want: Something that will enable those who can’t yet afford it to take a step up on their journey, get past a plateau, thus enabling them to increase their income… so they can afford your high-end products.

Their reaction when they finish your book should be, “Hey, this WORKED! I want MORE!”

But that’s just one benefit…

  • A physical copy of your book is something you can wave at people during local workshops, business seminars and online webinars. Books endow their authors with instant expert status, singling you out as someone who isn’t just ‘all talk’. You’ve written THE definitive book about your message and system. By publishing the book, you’ve automatically assumed a role of authority.
  • A physical copy of your book can be used as a gift or bonus for those who purchase your higher-end programs
  • Your eBook can be used for lead generation; promoted as a gift for signing up to your webinar or used as an introduction to you and your methods
  • You can create promo days on Amazon, if you sign up for KDP Select, making your book available for free just for one day only, using it as part of a promotion
  • You can give out print copies of your book as extra gifts during high-end VIP coaching days or mastermind classes
  • You can use your book to get speaking engagements at local or national events, online or off

Best of all, your book can be quietly representing and promoting you and your brand night and day, even while you sleep. If you publish it via a platform such as Amazon or E-junkie, it can be your representative there at all hours. Your voice on that platform.

And if you choose Amazon CreateSpace’s extended services, or publish your book on Ingram Spark™, you can also get your book into libraries.

If you position your book as a “Beginner’s Guide to…” your area of expertise, you can use it to prime your best potential clients and customers and weed out those who won’t go the distance.

Or you can create a book as a resource or tool for those already skilled in your area of expertise.

You can teach one simple, specific thing that relates to your area of coaching: For example, a writing coach could a write book showing how to do one key task that all writers need—as Susan May Warren has done with her book, Write a Brilliant Hook: 5 Easy Steps to Writing Your Scene and Story Hook.

You can write just one signature book, such as Steven Covey’s famous 1989 classic, “The 7 Habits of Highly Successful People”, or a whole sequence of books on a single topic, as publishing coach Kristen Joy Laidig has done, under her pen name of Kristen Eckstein, with her Authors Quick Guide series.

And the additional benefits of the latter strategy: Any search for any single book in that series in Amazon (or even just a search by author name) will also display every other guide in that particular series too—which is pure promotion for the author!

eBooks are versatile, and with a little imagination and strategy, you can make your book or book series work tirelessly behind the scenes to build your reputation, reinforce your brand—and generate cash.

Planners, Workbooks, Templates & Action Plans

Creating planners, templates, workbooks and action plans can take your workshops, webinars and courses from good to great. These useful tools take your information from theoretical to personal and practical. What it does is help your customers and clients get tangible, measurable results.

Here’s a quick and easy way to create a high-value, low-end product:

  1. Record a video or webinar
  2. Include it with a workbook and checklist
  3. Sell it to your clients

Another great way to use planners, checklists, worksheets or workbooks to add value to your coaching:

  • Create a training library for your monthly club members—or for your clients

Or you could grow your mailing list:

  1. Set up a lead page giving away the content
  2. Promote your lead page through Facebook ads

3. eCourse

eCourses are a great way to generate leads and or income. You can create an eCourse in several different formats, including video, text, audio or a combination of any of these.The key to creating a successful eCourse is to tailor it to the needs of your clients.

Here are a huge selection of eCourses that I’ve created solely to generate leads.

 Recurring Revenue

Perhaps one of the most important uses for low-end products is in generating recurring revenue. You can use them as free or paid content (or added bonuses) for the following recurring income models:

  • Clubs
  • Membership sites
  • Closed groups
  • On-demand, evergreen courses
  • 30-day or 60-day Challenges

You can store all your past content behind a password-protected page, and charge people a recurring monthly Library Membership fee to access all your content.

Other Ways To Use Low-End Product

Another great way to include or re-purpose low-end offerings: Include them as upsells or downsells with your main offer, or even with your free webinars.

Do this wisely, and they can help you gain a reputation for always over-delivering.

To recap, you can use low-end content to create:

  • Books
  • Book series
  • Reports
  • Courses
  • Mini-courses
  • Worksheets
  • Workbooks
  • Action plans
  • Templates

Even webinars.

Use quick, low-end, high-value products to build up a solid following… one that buys and buys again—consistently—from you.

Plan to use your low-end products to automate recurring income generation, as well as spreading a wider net of always-in-stock products over networks such as ClickBank, Amazon and E-junkie.

The trick is to brand your products, so that there is a strong element of repetition: Not just in the fact that you produce certain types of products, but in how they look. What your visual branding and strong identity does is create a positive, conditioned-to-buy response in your subscribers, whenever they see a new offering.

Let’s go back to Kristen Joy Laidig’s Authors Quick Guide series: These books are so inexpensive that when Amazon displays the rest of the series, it’s absurdly easy for people to just add one or two or three more—even though they may have originally meant to buy only one.

But here’s the key point: If every cover was completely different, that powerful auto-suggestion would be lessened.

Repetition brings trust –and seeing the familiar “clock” logo, the same font, the same “Author’s Quick Guide” header set in its familiar dark blue background reassures readers that, hey, these books will also show you valuable things.

Note the use of power words that reinforce the notion that these are ‘no-brainer’, easily affordable products: ‘quick’ and ‘guide’ both promise to do the job within the pages simply and easily—and that can be a powerful selling point.

Your constant stream of low-end products will have your subscribers coming back to look for your latest new offerings.

(And when it comes to Amazon, what many people do automatically after being introduced to a new authority figure is check to see what books they have on Amazon. At the very least, do have one signature book on that platform.)

And here’s a surprisingly effective method to increase sales even more:

  1. Blog about your new low-end product topic or product
  2. Create a Facebook post talking about one aspect of your blog post topic
  3. Include a link back to your post in your blog
  4. Check your Facebook Page’s Insights to see which posts are generating the most views and shares
  5. Create an ad linking back to that social post, which contains the link to your blog post

It sounds a little confusing, but it’s really not. And it really works.

 Consider Your Target Customers and Clients

Earlier we touched on the concept of including both high and low-end products in your marketing mix… but how do you know when to include them, and where?

Let your clients be your guide. First, you have to identify your market—not just the perfect high-end client now, but also entry-level potential clients who can’t quite afford your rates yet; or who are not yet experienced enough to work with you.

First decide: Do you even want to attract this type of client? If you don’t, that’s fine. But consider, even high-end clients will sometimes pass over you in favor of a competitor, if you don’t provide appetizers and tastes.

The less social proof you have—the less credentials, TV appearances, etc.—the more you need to let people get to know you.

And that can be where low-end products really rise to the occasion.

Consider also that for every high-end client who is going to sign up with you, you may be missing thousands of low-end clients—those ones who are entry-level, or in the middle of career shifts on tightened budgets. Low-end products such as on-demand mini courses or do-it-yourself books and workbooks can actually help this type of potential client make enough money to graduate to your higher end products.

At the very least, they can help convince this client that upgrading to your higher offer will be a justifiable expense with a real promise of reward in their investment.

But no matter what your motive is, or who you are targeting, there is one mistake you never want to make…

Don’t ever look at your quickie low-end product as unimportant. Remember that your low-end product should produce total delight with high-end value.

So, when I say things like “you can slap one together quickly” this doesn’t mean ‘be sloppy about it’. Take things like proofreading and presentation seriously.

It’s better to delight someone by allowing her to discover that this ridiculously inexpensive seventeen-dollar workbook she bought is EXACTLY the tool she has been looking for—one that is so easy to use, she’s eagerly looking for more tools by you in the same vein.

Don’t just focus on your big ticket or high-end offerings. Make sure that no matter how you create your product and program mix, you always include low-end products that are always available, bringing in new fans and subscribers while you invest your energy in those lucrative but sparser one-on-one coaching sessions.

To summarize, both when you create and when you sell low-end products, it is important to be as specific as possible:

  • Identify your exact low-end target market.
  • Identify the exact reasons why they will want to buy your low-end products, including:
    • The specific problem that makes this product the best solution in her eyes ‘right now’
    • The specific big benefit that investing in your product will bring

Show or promise the rich value offered in your low-end product. Do this consistently, regularly and with consistent branding, and your low-end products can be your most quietly lucrative recurring income source of all.

I’ll be taking your questions at the end of the call, but if you’d like to learn more about where to position your low-end products to build a solid sales funnel of high and low-end offers, let me tell you about “How to Quickly + Easily Build Your 6-Figure Low-End Product Suite”.

This four-module, self-training system comes complete with Action Plans and exercises you can work through at the end of each module, so that you can brainstorm your perfect six-figure low-end product suite

Here’s what each module will help you set up:

Module 1: Your Low-End Product Suite Idea Map

Learning Objectives: Going from confusion to clarity when planning your product mix

  • Assessing what you already have: How and where to use it
  • How to get out of idea mode and into actual product creation
  • Where to find rich material to mine (sources you may not have considered)
  • How to tell if your product mix hits the mark for both you and your clients
  • Tools that make the process easier—and how to choose the right ones
  • 5 questions to ask yourself to ensure you’ve got a winning mix

Module 2: Create Your Low-End eBook

Learning Objectives: Getting a quality book out quickly and effectivel

  • The secret to creating a memorable, helpful book that will strengthen—or make—your brand
  • Choosing the right title: What it needs to do
  • Branding and pricing your eBook—seven dos and don’ts
  • Planning your book from cover to cover
  • Simple launch secrets—and how to promote
  • Tying your book into the next level of your sales funnel—what you need to know

Module 3: Create Your Low-End eCourse

Learning Objectives:  Quickly creating a powerful eCourse to cement your branding and delight your client

  • Using your eCourse to find your ideal client
  • Quick eCourse creation secrets; sources, ideas and more
  • How to name your eCourse—and why you should do it this way
  • Creating a product outline: How to refine the process
  • Your get-it-done list: A fill-in-the-blanks approach
  • Putting your course together: Making light work of the tech stuff

Module 4: Create Your Low-End Group Coaching Program

Learning Objectives: Creating just the right group coaching program for your sales funnel positioning

  • Low-end, high returns: How to keep it simple
  • Breaking down your program to the perfect mix
  • Ways around the tech stuff and why this can work even better
  • Where to find the team you need, if you decide you need one
  • Pricing and set-up: The secret to making real money with this model
  • Putting it all together to create the perfect product mix

If you are ready to learn how to.…

  • Learn an easy system for setting up any type of low-end product
  • Get past analysis paralysis and redefine your notion of perfect
  • Learn shortcuts, tips and secrets that will make content creation and set up easy
  • Gain a reputation for quality, while creating low-end products
  • Attract the right audience—one that will faithfully come back for more

 

ConvertKit vs GetResponse

When I initially started online, I started with Aweber as my autoresponder service. I continued with Aweber for several years until I came across GetResponse. I made the switch for two reasons:

One – I felt that GetResponse was easier to use. Even though Aweber was simple to use, I hated the email editor in Aweber and sending out emails was a pain. It was clunky and hard to use. GetResponse was way easier and they had an awesome listbuilding course free to all subscribers.

So I made the switch and was pretty happy with it….until Bryan Harris mentioned ConvertKit in his Get 10K Subs list building course. I signed up for the 14 day trial and I have never looked back.

ConvertKit marries the simplicity of Aweber with the automation of InfusionSoft.

Here’s how ConvertKit measures up to other popular autoresponder services:

Aweber: The oldest autoresponder service. Fairly easy to use but fast becoming clunky and outdated.

Mailchimp: Too focused on design and also too clunky. Sending out emails isn’t as easy as it should be.

GetResponse: Very focused on design and not as intuitive to use, although sending out emails is less painful than with Aweber.

InfusionSoft: Expensive and hard to use. Perfect for you if you love being frustrated and wanting to pull your hair out and you have money to waste.

So here’s why I prefer ConvertKit above all the others that I’ve tried:

1. ConvertKit focuses on sending out emails….with no unnecessary distractions. There are no clunky drag and drop templates, no fancy html templates (not necessary if you’re a blogger or information marketer), no complicated automation (like Infusionsoft). Just type and send.

Just like the other autoresponder services, ConvertKit allows you to add an email to a sequence or send out a broadcast.

But ConvertKit has a feature that the others lack and that is…

2. The ability to re-send the same emails to people who haven’t opened the previous one. You can edit the headline and just re-send to unopens. This simple step can dramatically increase the number of people who open and read your emails. This one feature alone is enough to make the switch. But the features don’t end there.

3. Tags. I love tags now that I understand what they are. Tags allow you to tag customers based on the actions they take. And even cooler, you can get people to sign up for your email list without having to have them fill in an optin form by integrating ConvertKit into an already existing platform.

So let’s look at an example of this in action.

When people sign up for my free Thinkific course Blog Posts That Convert they get tagged and added to the sequence for that course. Once they complete the course, they get assigned another tag and they’re added to another sequence that upsells them a related product.

4. ConvertKit doesn’t charge you twice for the same subscriber. This was one of my biggest beefs with Aweber. The same person could be both on your subscriber list and your customer list and Aweber would count that as two separate subscribers when it was one and the same person. With ConvertKit you only get charged once for each person, no matter how many lists they’re on.

5. The ability to create landing pages. ConvertKit allows you to create landing pages that you can host on your own site or that they host for you. This eliminates the need for a service like LeadPages (assuming you’re using LeadPages primarily to get optins). It also means that you can start building an optin list before you have a website!

6. Another super cool feature is that you can show new content to people who have already subscribed to your offer. You can show them another freebie or any other content that you wish.

7. ConvertKit integrates with everything I use. I use Thinkific (for my free courses), WordPress, OptimizePress and Kajabi (for my paid courses). ConvertKit integrates seamlessly with it all. Using Zapier, you can add even more integrations.

8. Automation. I touched on this briefly in the tags section but I want to address it here because it’s so important. Tags are an easy way to send someone specific emails based on an action they took.

Let’s say someone clicks on a webinar registration link in an email you sent out. You can send this person emails with more information about the webinar and exclude those who didn’t click on the webinar link.

Or you can remove someone who bought from a sales sequence so that they don’t keep getting emails to purchase a product that they’ve already bought.

ConvertKit takes automation to a whole new level but keeps it super simple to use with the If This, Then That function. Choose your trigger, choose the action and save the rule. It’s that simple.

If you’ve been sitting on the fence, then I highly encourage you to try ConvertKit today. If you’re not totally satisfied with your autoresponder service, then try ConvertKit free for 14 days. I promise that you won’t look back.

 

Periscope Video Ideas: 21 Awesome (& Totally Halal) Ideas For Your Next Periscope Video

 

If you want to broadcast a video on Periscope, but you’re not sure what to include, then you’re in the right place. This post will give you 21 awesome ideas for your next periscope video.

Start Off With A Great Title.

It doesn’t matter if you are planning to upload a video to YouTube or livestream it with Periscope, you still need a title that makes people want to click through along with great video content.

Know The Difference Between Periscope and YouTube.

YouTube is where people look for instructional series. Periscope is where they look for instant gratification and entertainment. People will check the streams at http://onperiscope.com to see what literally catches their attention. Therefore, the more specific you are, the more likely you will be to accomplish this goal. So before we go racing off to make great content, do make sure you have a great title that hooks the right viewer—for any video or livestream platform.

If you don’t know how to create a Periscope Video, then check out my step-by-step Periscope Tutorial here. If you already know how the basics of Periscope, then read on.

For a list of Periscope Video related resources read my post 15 Essential Tools and Resources For Periscope Marketing

Here are twenty-one ideas for your next video:

Periscope Video Idea No 1: Answer A Question

This can be a question you ask your viewers—or one they have asked you (or simply voiced in social media or within forums). Repeat the actual question in your title as it will grab people’s attention better than making a definitive statement—especially on livestream channels.

periscope video idea

But don’t just ask the question, promise the solution – as Kenny Pugh does in the example above. (“10 Steps to Quit”)

 

Periscope Video Idea No 2: Broadcast Live While Traveling

All you need is your mobile phone, an Internet connection —and Periscope.

Think up ideas ahead of time, and be ready, so that you don’t miss potential opportunities. Is there a geographical area you can use to illustrate a point? (Example: A bridge recently repaired after a flood could provide you with a perfect opportunity to talk briefly about checking for obstacles before committing to a plan, if that was relevant to your coaching field.)

 

Periscope Video Idea No 3: Share The Unexpected, The Wonderful & The Wondrous

It doesn’t matter what coaching field you’re in, you can always inspire and entertain people by being ready to capture and share the unexpected, the wonderful and the wondrous. Catching something as spontaneous as an old lady breaking into dance in the middle of Brooklyn can captivate not just your own audience, but can quickly go viral.

 

Periscope Video Idea No 4: Be A Drama Queen!

People are addicted to drama, so videos that attract—especially on livestream—often do so because promise plenty of drama. This applies to everything from filming a tornado you’ve been caught in on Highway 75 to letting them share your panic as your perfect-but-forgotten cinnamon rolls burn in the oven.

When drama happens, people watch for two reasons: They relate to the crisis—and they are glad it is not happening to them. They will laugh at you and empathize with you over small crises (the smoke pouring out of the oven as you hastily throw the tray of burnt cinnamon rolls in the sink) and care about big ones (the tornado that is hurling your car through the air).

And yes, there are those who find someone else’s misfortune entertaining, but you can’t control that. What you can control is making sure your viewers remember—and share—your video. And that no matter how real or raw it is, it doesn’t detract from your branding.

 

Periscope Video Idea No 5: Give Live Sneak Peaks

Because Periscope is live streaming, with replays available only for a short time, it’s a perfect venue for giving people “sneak peeks” of anything you want—from blog posts to “flash deals”.

Blogger Marc Guberti says “What I do now is offer early access to my upcoming blog posts exclusively to the people on Periscope. I don’t provide the entire blog post word for word, but instead, I include a summary. At the end of the video, I let people know when the blog post will get published and where they can get access to it.”

 

Periscope Video Idea No 6: Share An Event

Perhaps you go to events that some of your clients only dream of (or are not quite ready to attend). Share highlights of the event so they can tag along with you.

periscope video ideas

Sharing an event is a great way to showcase your familiarity with influencers, if you have celebrity buddies. Even if you don’t, you can let them see celebrities arriving, show them what the food or different conference rooms look like.

And, of course, take them on a tour.

 

 

 

 

Periscope Video Idea No 7: Showcase Your Clients

Periscope is a perfect vehicle for celebrating client achievements and milestones. These shout-outs can be as simple as birthday wishes or as meaningful as making sure you are there to film your client accepting an award.

 

Periscope Video Idea No 8: Share Your Personality

If you want to brand yourself rather than your company—or simply attract clients at the same energy level—a video is the perfect vehicle. It’s like letting them be in the same room as you. They get to see how you talk, gesture, laugh, smile and they get to gauge your energy and rhythms.

They get to know you and that builds trust.

You can share your personality very easily by just inviting them along. Show them your garden. Let them see you in action helping your six-year-old solve a problem. Share your morning run (for those high-energy clients who worship action as well as ideas).

Just be real—and be yourself.

 

Periscope Video Idea No 9: Choose A Theme

If you are short on video ideas, choosing a theme is a great way to get started brainstorming ideas that will turn into great videos. Themes allow you to concentrate your ideas, discarding distractions—and get specific.

Themes help you create identities—and people don’t want to watch something called “Hello”: They’d much rather watch something called “Rainbow Moment # 4” or “Earth Shattering Questions: # 9”.

 

Periscope Video Idea No 10: Give A Short Comparison

periscope video ideas

Rather than just lecturing people, compare two top products, tools or platforms with each other, saying why you prefer one over the other. This feels more interactive for your viewers, since they’re sharing your thoughts rather than being “instructed”.

It also gives you the perfect opportunity to involve them in the discussion. You are asking them to make up their own minds, so also ask them to “vote” or share their own preference—item A or item B—in the chat box.

 

Periscope Video Idea No 11: Be Inspiring

While it’s a universal axiom that people are drawn to disasters, as a coach you want to attract people who are more positive and who are drawn to the positive. So be inspiring. Create a daily affirmation that is live—for example, show a morning sunrise and speak your affirmation—something your viewer can take for the day and use it as inspiration or encouragement.

And be sure to ask your viewers to share their own affirmations for the day!

 

Periscope Video Idea No 12: Lead By Example

Don’t just tell people what to do, use livestream to show them how you live it. For example, take a tour of your home office (and talk about why it is organized the way it is, how you work and what’s important to you). Or invite them to share sitting on the porch with you looking out at the lake, while you work on your laptop.

 

Periscope Video Idea No 13: Build Your Buzz

Livestream like Periscope is the perfect vehicle for buzz-building. You can share in real-time preparations being made for a launch, workshop or event, guests arriving, new artwork proofs (ask for a “vote” on viewer favorites) and just about anything that is moving your launch or event forward.

Focus on getting your viewer involved in your event—and be sure to sneak in exciting hints and peeks at extra-special guests, topics, locations or more.

 

Periscope Video Idea No 14: Promote An Activity To Create Bonding

Do you include and endorse an activity that inspires you personally in your coaching (for example, making smoothies or doing Zumba every morning)?

periscope video ideas

Then let your clients and followers share the activity with you! Instead of doing your Zumba routine alone, encourage them to follow along at home. Even if they prefer to just watch you do it, sharing in real-time can provide endorphins-by-association—and this increases bonding and the feeling that you are all superior to people who don’t perform your bonding activity.

Periscope Video Idea No 15: Making Your Video Part Of A Challenge

Are you running a challenge of some sort? Make your videos part of the challenge. (“Watch the Red Balloon Writing Challenge on Periscope at 10 a.m. PST, Tuesday, for the next step!”)

 

Periscope Video Idea No 16: Ask For Ideas

Get your followers used to being asked for ideas by starting out with something fun—like “Hair Ideas for my Wedding Please”.

That way, when you ask for “Ideas for my Next Book Topic” your followers, clients and subscribers are conditioned to respond. They will be less likely to draw a blank, trying to come up with ideas.

 

Periscope Video Idea No 17: Hold A Video “Party”

Remember that Periscope is a Twitter app, so you can easily tap into what Twitter audiences are familiar with by holding a “Video Party”.

Encourage people to share your Video Party on any topic by letting your audience know in advance that if you reach XX number of live viewers during the stream, you will provide a link for a free product.

And at the start of your Periscope video, make sure you turn Twitter sharing on!

 

Periscope Video Idea No 18: Do Live Interviews

It’s already a big draw if you manage to hook a celebrity or expert interview—but the attraction doubles, if you manage to interview them live, in real-time where your viewers can ask questions!

 

Periscope Video Idea No 19: Provide Real-Time Customer Support

Just launched a new product? A new concept or exercise?

Let your subscribers know you’ll be “live” at a certain period daily for a week, to demonstrate your product or answer questions.

You can also use this approach to provide coaching samples, if you offer to answer coaching questions “live”.

 

Periscope Idea Idea No 20: Take Them “Behind The Scenes”

People love “behind-the-scenes” glimpses—especially if there’s anything remotely “exclusive” or exotic about what you are doing.

For example, a “behind the scenes” glimpse of how you do vocal warm-ups for public speaking, or what a “green room” really looks like when you finally get that spot on a national TV talk show.

 

Periscope Video Idea No 21: Run A Q&A Session

You can create incredible interactivity and keep your questioners focused if you get into the habit of running live-streaming Q&A sessions. (E.g. “20 Questions with Kristina” #FirstTwentyQuestionsAnswered)

Put limits on the time period—and create a healthy anxiety that encourages prompt participation by letting your audience know you will only answer questions for a certain period of time or per number of questions.

And if this is a new feature for you, do take the precaution of recruiting friends or business peers to “seed” the Q&A session with some well-constructed questions.

Most important: If you are going to make videos for livestream, do remember that their biggest draw and characteristic is interactivity. So be sure to give your viewers plenty to comment about and motivation to “like”—and if you’re using Periscope, be sure to tailor your feeds towards and promote them to your Twitter audience.

 

 

 

 

15 Essential Tools & Resources For Periscope Marketing

 

 

Here are some valuable resources that can help you to create better Periscope videos.

Happy exploring!

 

AirParrot.

Periscope only saves a replay of your live stream for 24 hours, so first make sure you have enabled Replays by selecting “AutoSave Broadcasts” then use AirParrot® to sync and stream your broadcast from your mobile to your computer, where it can be saved.

Try or buy for only $14.99

Find our more about AirParrot here.

AirServer

Another alternative to AirParrot®, ideally suited for Apple devices (and most recently, Android).

$24.99 for a business license.

Find out more about AirServer here.

 

Hashtags.org

Be sure to create Twitter hashtags specifically for your Periscope livestreams—but don’t do this blindly. Register them at Hashtags.org to make them instantly more powerful and searchable—and search to make sure your hashtag hasn’t already been taken by someone else.

Hashtag registration is free—but if you want concentrated hashtag tracking done by Hashtags.org, there are paid options at various prices.

And be sure to check out their guide to creating powerful hashtags too: How to Start a Twitter Hashtag.

 

Minisuit Selfie-Stick Pro With Built-In Remote On Handle For GoPro Apple-Android Phones

Avoid the dreaded shoulder scrunch if you’re doing a “talking head” livestream. Use a selfie stick with built in remote.

Check it out here.

 

The Glif Adjustable Tripod Mount

One way to eliminate camera shake, if you’re not actually walking around—use a tripod.

Get it from Amazon as they are usually top-notch at returns or replacements, if there’s a problem: Plus you can easily see what other accessories and go-withs are available—or find the right comparable model for your specific smart phone.

Check it out here.

 

CameraSharp Anti-Shake App

I hate nothing more than a video where the camera isn’t being held steady and it’s shaking all over the place. It gives me a terrible headache.

If your iPhone camera doesn’t have anti-shake, be sure to download this handy app for only $2.29 (or find a comparable anti-shake app for your Apple device model in the iTunes store).

 

Video Filters.

Use effects like slow motion with your iPhone by using a filter such as this one ($3.99 on sale, at time of writing).

Find more in the iTunes store.

Split Lens 2 Clone Photo Video Editor

If you can get this to work with your particular iPhone or iPad, this is a filter that can really wow your viewers.

(Requires iOS 6.0 or later.)

Remember: You can always import your livestream replay over to your computer using software like AirParrot® or AirServer® for saving and editing.

And it’s free. Find out more here.

 

Periscope: Tips & Tricks For Your Live Video Stream

An excellent resource article from Highroad.com. Use it as a checklist for avoiding mistakes and making sure you utilize Periscope best practices. Alerts you to crucial “dos and don’ts” such as using portrait orientation only when livestreaming for Periscope (landscape orientation isn’t supported) and: “The live-stream URL is only available once the stream starts, there’s no option to pre-publish a link.”

Read the post here.

 

Periscope For Business

Learn exactly how to get started using Periscope to promote your business with this step by step Periscope for Business Tutorial.

Get Ideas for Your Next Periscope Video

Not quite sure what to do on Periscope? Get 21 ideas for your next periscope video.

 

 

Tutorial: Periscope For Business – How To Broadcast Your First Live Video in 9 Simple Steps

In this detailed tutorial, we’re going to take a look at what mainstream television broadcasters are calling “the new reality” in entertainment—livestream TV. And we’re going to take this professionally predicted trend one step further and explore how to effectively use it to help grow your business in a way that is halal. By the time you complete this Periscope tutorial, you will know exactly how to use periscope for business.

That includes exploring ways to use Periscope livestream TV for promotion, visibility, brand awareness and just straight entertainment—the latter being something that audiences of live streaming TV crave and rank very highly.

Periscope is Twitter’s app-based way to record live streaming video “with a twist”. It was purchased from its developers in March, 2015, for one-hundred-million dollars, and was released for Android just two months later.

You may not have heard of Periscope,but it is wildly popular with mainstream users. As of yet, however, only the entertainment industry is using it widely for business branding and visibility—and that should tell you something. Where celebrities lead, the world usually follows. So now is your chance to customize your Periscope stream for your business and be on the leading edge of your competitors!

Let’s go take a look at what is currently streaming today at http://onperiscope.com/.

You’ll notice that Periscope immediately encourages you to “Tweet” streams you like (not surprising, since it’s owned by Twitter): But the real excitement occurs when you click on the yellow-highlighted Meerkat link: http://www.meerkatstreams.com/

Periscope uses a combination of live streams and recorded live streams. Instantly this raises possibilities to mind. For example, you could use actual live streams of people arriving at a larger physical event you are holding to build excitement and create familiarity and trust. “Look how well organized we are”, is your message, along with “look how happy people arriving seem to be. This is going to be a blast!”

There is also the added titillation of watching guest celebrities or your own audience’s friends or peers arriving at the event. And you tweet this live stream to your regular audience. Allow yourself to brainstorm original twists on this—Periscope is all about adding original twists. For example, you could run an unofficial Twitter or Facebook contest: “Identify the guests!”

Amid the miscellaneous junk or specialty streams, you’ll see already that mainstream celebrities and presences like Mashable are right at the forefront.

periscope for business

So let me show you how to market your business on Periscope in a halal and ethical way.

 

Step 1: Become Familiar With Periscope & How You Can Use It To Promote Your Business

 

periscope for businessHere’s how one enterprising real estate broker used it, live, as I was creating this tutorial. In this example, he is holding a virtual Open House, taking prospective buyers through via his Periscope live feed—concurrently being publicized on the Meerkat page. If you click on the feed, you will either see a notice telling you it is over (e.g. “ended six minutes ago”) or you will simply join in the tour and follow the agent around the property and building.

You can:

  • Follow it
  • Tweet it
  • Post it to Facebook
  • Ask questions (i.e. comment, live, to the presenter)

 

 

periscope tutorial

If you explore live streams further, you’ll notice people sharing how they (or their company) manufacture items, demonstrate how to use a product, or share daily routines or tasks such as mixing audio for a music CD, and more.

Those seeking to brand themselves use tactics to give fans a peep inside their daily lives—such as sharing their morning drive, sharing their morning coffee, showing how they groom their eyebrows and just about everything else under the sun—imagination (and what voyeuristically interests viewers) is the only limit.

Don’t worry too much about low numbers of those actively viewing that you see on screen during actual live streams: Of the “13 Watching”, realize that three of them may be tweeting or Facebook-posting your stream to hundreds (perhaps thousands) of friends—a percentage of whom will decide to watch your recorded streams.

 

And you can boost your own posts on Facebook, if you share your streams yourself.

The advantage of sharing your Periscope feeds rather than Meerkat live streams, however, is that people will be able to watch your livestream instantly—even if it has ended.

With Meerkat, once it’s done, it’s done (which can be frustrating for viewers).

So focus your efforts on mastering Periscope.

Let’s take a look at this interview with Richmond Spider head coach, Danny Rocco. Viewing it at onperiscopetv.com, we see a notification that it actually ended two hours earlier than the time you clicked on the “Live” link [figure A].

periscope tutorial

 

If you press the Play icon [figure B], however, you can instantly access the entire interview. It opens up in the left-hand, livestream window…

periscope tutorial

Imagine how you could use this to promote live—and recorded—interviews with other celebrities in your niche!

So how do you sign up with Periscope and use it for your business?

Before you do that, do yourself a favor and familiarize yourself thoroughly with Periscope by watching as many streams as possible.

Follow those who seem really innovative and interesting.

Set a notebook and pencil beside you, and jot down ideas on how you’re going to use it. You’ll find the more streams you watch, the more unique ideas for your own business you will get.

It isn’t a question of mastering the technology—that part is relatively simple. It’s a question of:

  • How well livestream will fit in with your audience’s preferences
  • How effectively you can use it for:
    • Branding
    • Visibility
    • Sharing
    • Bonding
    • How to
    • Demonstration
    • Entertainment
  • Finally, whether or not it will be a good fit for your business plan

Think of specific ways you can use it. For example, if you’re a real estate agent, giving house tours—as we’ve already seen. If you own a micro-brewery shop, showing people how much fun it is—and how easy—to brew your own beer.  If you train VAs to use Aweber, allow them to watch you setting up an actual account. And if you’re already a celebrity, let them peep at your fabulous wardrobe as you decide what to wear

Step Two: Sign Up & Create Your Periscope Account

So if you think Periscope is something you could use effectively in your business, the next step is simple – sign up and create your own account.  You can sign up either with Twitter or with your phone number.  Here’s how:

  1. Download the Periscope app from the iTunes App store or the Google Play Store. You can access either instantly from Periscope’s home page: https://www.periscope.tv/.

periscope tutorial

You can find detailed instructions for each type of sign-up in Periscope’s Help section. 

 

 

 

periscope for business

That’s if you want to create an account from which to upload your own livestream. You can install Periscope at any time to access as a user and viewer, simply by searching for it and opening it in your smart phone.

Choose a User Name. Do this in advance, to make sure you choose the best user name for business or branding purposes. Twitter will present you with a selection of suggestions on sign-up, but you can input your own original choice. (If it is not available or “legal”, it will turn red.) Your username will be publicly displayed, so if you have accidentally allowed yourself to sign up with something irrelevant or unprofessional, like “StinkyBear123”, note that you can change the display name—but NOT your username. So choose carefully!

Minimum number of characters: 2

 

 

 

 periscope for business

Once you’ve set up a username and an account, you can start your own live broadcast at any time.  Simply open the Broadcast Tab in iOS by tapping the Camera icon (bottom center).

For Android, tap the red Camera icon (bottom right).

Enable:

  • Your camera
  • Your microphone
  • Your location

 

You can make your broadcast private, set limits on your chat and/or Tweet your live stream by tapping the appropriate icon above the ‘Start Broadcast’ button.

When you are ready, tap ‘Start Broadcast’ and give it a Title.

Be sure to use hashtags and descriptive keywords to attract qualified viewers.

There are many functions and options you can use to make the most of your Periscope broadcast reachability.

Here’s a link to Periscope’s Help Section in case you need it.

 

Step 3: Learn How To Use Periscope

One of Periscope’s biggest benefits is its interactivity. To boil it down to the simplest terms, you are just making a live video that your followers can comment on as the action is happening.

So gear everything towards encouraging that interactivity and immediacy. For example—you could have fun with the whole “show you my fabulous wardrobe” tactic by asking the six or seven live followers to vote on which one of your quirky t-shirts you should wear.

Here’s the secret: Viewers love tapping their screens to “like” your stream (or specific parts of it). And if they REALLY love it, they can create whole clouds of little colored, semi-transparent “hearts” by tapping on their screens multiple times. It’s easy to do. It’s fun—so give them something to like!

What Hearts Mean:

We’re so conditioned to think in terms of tracking that it’s easy to obsess about what the different colored hearts mean, but it’s more important to count the number of hearts per viewer. Users are given a color when they sign on, so if you are seeing a cloud of hearts that are all the same color, it means that one individual user is sending you multiple “likes”. If you see a cloud of different-colored hearts, you may see the same number of hearts as previously, but the different colors are an indicator that you have more individual viewers.

While people are tapping their screens to let you know they like what they’re seeing, they can also comment and chat with you—live! Here’s a screenshot of what that looks like from cheatsocial.com…

periscope for business

There’s no formal tracking of hearts: However, if you look at your own Periscope profile, you’ll see a little heart icon under your name and call sign, with your total number of hearts beside it.

The biggest benefit of hearts? They’re an indicator that people are interacting with you—live.

And you can re-check your own recordings and see at what point the hearts started to flow. Make a note of what you were recording at the time and keep track manually, to see if common themes emerge.

For example, every time your dog stands on its hind feet, you get hearts. If that consistently happens, consider using your pet’s cute trick in a promotional video or as a company graphic, if it’s relevant to your business or if your business is strongly personal/people-based.

Step 4: Start Following People

Following People:

Following people who interest you is a great way to start getting comfortable with Periscope. Just tap the People Tab for suggestions.  You can also find:

  • Popular people to follow
  • Nearby (local) people to follow

periscope for business

If you want to find a specific person, tap the People Tab; then tap the magnifying glass icon (top left corner). Search for a specific person by entering their name in the Search bar.

And if you’re already watching someone’s Periscope stream and you want to follow them, just tap the “+” icon beside their call sign/name and hearts.

periscope for business

I mentioned that Periscope’s biggest benefit for business owners lies in its interactivity, but it also raises your visibility and—if you’re conscious of branding—brand awareness on the part of your preferred audience.

If you’ve ever tried blogging, you know how hard it is to solicit comments when you’re just starting out—even if you’re using calls-to-action. So there’s another big benefit if you’re using Periscope livestream videos for your business: Commenting is not a chore to your viewers. In fact, it’s fun—it almost becomes like a video game. Live action and live replies encourage more comments, more interaction. Let’s compare what happens with a blog post to what happens with a Periscope livestream:

Blog vs Livestream TV
Interactivity

BLOG: The moment your post is published, it is static—not interactive

PERISCOPE: Your live video is immediately interactive—viewers are able to engage on the spot

[line]

BLOG: It may take you half an hour before you see a post comment (even if you’re diligently watching for comments—because let’s be realistic here: You don’t just sit around staring at the screen or your email notifications during that time period. It’s easy to let time slip by and miss a comment for half an hour or more.)

PERISCOPE: You see their comments and hearts immediately, as they are happening

[line]

BLOG: People have to enter personal data to leave a blog comment—not fun, ranging from annoying/intrusive to boring.

PERISCOPE: People are already logged on: No boring “paperwork” or data entry just to make a quick comment.

[line]

BLOG: People have to wait (sometimes days) to see if they get a response from you. By then, they’ve not only lost interest: They may have even forgotten all about your post and the point you were making.

PERISCOPE: You can respond right away—verbally acknowledging them by name. (A status booster for your commenter.)

[line]

It can also become addictive for viewers who love livestream TV. And because only a relatively small percentage of entrepreneurs are using it right now, this gives you a greater chance to be found in searches, and/or collect a hooked audience—before your peers discover the benefits—and excitement—of livestream TV.

And remember also that Periscope is meant to be used on mobiles—so think of your audience as a mobile audience. (Yes, you can access and watch Periscope livestreams on your PC, but that’s going to be the exception rather than the rule for your average audience member.)

Step 5: Start Using Periscope For Your Business

So how can you implement it in your business?

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Start by recognizing what Periscope offers at its most basic level. For you, it offers the chance to share your knowledge—and your world.

What your viewers are looking for is not usually “how to” tutorials: What they really want is a glimpse of things they are not able to do and see.

For example:

  • Take them with you while you zip line across a canyon
  • Show them what you’re seeing out the window of your plane as you travel to an event or vacation
  • Show them celebrities arriving for the conference you’re attending
  • Blast them with bagpipes from the Edinburgh Tattoo
  • Take them stargazing out on the desert

Remember that even the mundane can be exotic to many people. For example, someone living in an east-side New York apartment may find watching your horse get shod fascinating: And someone living on a farm in Idaho may be totally mesmerized by your walk down Broadway.

The real key is understanding and knowing exactly what your ideal viewer will find she can’t resist. Take full advantage of the voyeuristic streak that every human being possesses to some degree or other.

If you want to focus solely on business videos, this may not always be possible or wise. And sometimes, you’ll find it all too easy. As with anything else in marketing, it’s all about what your ideal viewer really wants from you.

For example, if you’re a real estate agent, you will find it all too easy to give live virtual house tours—and answer interested viewer’s comments on the spot. If you’re selling Kindle formatting services, let your viewer quietly watch along as you format an actual book. (Get permission, if it’s a client’s book!)

If you’re branding yourself as a coach, then the whole “voyeuristic/lifestyle” type video is tailor-made. Just make sure you don’t rub people’s noses in your achievements (which not only annoys them but does the opposite of convince them they’ll ever achieve that dream too)—instead share really wonderful things they can talk about to others. Or inspire them to one day buy a house in Hawaii too.

But always be thinking about engagement.

  • What can you say while videotaping that will automatically trigger them to send hearts or comment?
  • Talk to them as if they are actually there (even if no one is watching that particular stream)
  • Why will what you’re proposing to film make them (a) want to tune in and join you (b) inspire them to comment?
  • How can you use engagement as a business driver?

For example, asking viewers—live—whether they would rather do a meditation on freeing money blockages next or on releasing stress.

 

Step 6: Brainstorm Video Ideas.

You can get ideas for powerful, original videos to create from many sources: Not only from watching live streams on Periscope yourself, but by seeing what your competitor coaches are doing on YouTube then asking yourself the question, “can I do this better with Periscope livestream?” Or even: “HOW can I do it better by using a livestream video?”

Let’s brainstorm a few ideas right off the top of our heads:

  • For coaches dealing with spirituality or life skills: Guided meditations filmed in peaceful, beautiful or relaxing surroundings
  • For coaches in general: Explaining the difference between mentoring and coaching
  • For team coaches: Demonstrating physical team-building exercises (just make sure these are fun and that your “actors” are enthusiastic)
  • For sports coaches: Demonstrating a maneuver essential to your sport; giving a “live peek” at your own top athletes training—with their permission of course.

And with our last suggestion, guess which would probably (a) hook attention (b) convince your viewer that they want to at least follow you—demonstrating a maneuver or giving them a live peek at your top athletes (and what it’s like to be in one of your coaching sessions)?

Learn to play to Periscope’s strengths: Don’t just do the obvious.

Don’t be mundane—and if you are being mundane, look for the quirky, fascinating part of what your mundane video is really about.

Learn to think up great business ideas—then adapt them to the full benefits that livestream brings.

And do remember to tweet them on Twitter, and take advantage of Twitter’s Periscope-friendly set up!

Here’s a post I did on 21 Awesome and Totally Halal Ideas For Your Next Periscope Video that can give you plenty of ideas for what to broadcast.

 

Step 7: Avoid These All-Too-Common Periscope Mistakes

To emphasize what we’ve just talked about a little more, a classic livestream mistake would be not taking advantage of its unique benefits (e.g. the exclusivity principle or people’s love of seeing how others live).

Let’s take a look at other mistakes that can easily sabotage you on Periscope:

  • Forgetting that people who watch livestream TV are looking for entertainment—for the unique, the enjoyable, the funny, the beautiful and most of all, what they can re-post and share
  • Not using hashtags and tags. These are what make your videos searchable and shareable.
  • Not filling out and making the most of your Periscope bio
  • Not creating an easy-to-remember link to your Periscope bio
  • Creating a username that doesn’t relate to you or your business (i.e. people won’t remember it—or relate it to your coaching)
  • Not finding influencers to follow
  • Not following followers back (you can find and follow them under your Profile Tab)
  • Not managing your streams. (Do this from your Profile tab: Delete videos, block trolls, and see who is following you.)
  • Not making regular video streams—or series
  • Not making use of Periscope TV’s ability to allow you to set your broadcasts to either public or private
  • Not taking the time to discover all of Periscope’s functions—and possibilities
  • Not realizing that the number of hearts you gather as a total directly affect your Periscope visibility and popularity
  • Not remembering that hearts given during private broadcasts don’t add to your total—though you can earn hearts on replays as well as live broadcasts
  • Using boring titles and descriptions
  • Not taking advantage of the curiosity factor when thinking up titles
  • Not educating your subscribers and clients about Periscope—and how to use it

Step 9: Teach Your Current Followers & Subscribers How To Engage With You On Periscope

Speaking of how to use Periscope and educating your subscribers, do blog about your new venture, create Facebook posts and share the app links with them—as well as showing them how to browse and view broadcasts at http://onperiscope.com.

Periscope tips to share with your subscribers:

  • What hearts are—and how to use them
  • How to follow someone and get notifications when they’re broadcasting live
  • How to enable Periscope if they’ve upgraded to Windows 10—quickly, here’s what to tell them:
    • Click on the Windows icon in the bottom-left corner of their computer
    • Click on Settings

periscope for business

  • Click on Background Apps and make sure TV is set to “on”

periscope for business

 

Step 9: Optimize Your Broadcasts For Maximum Visibility

Give your broadcasts maximum appeal by getting into the habit of always doing the following:

  • Click on the Twitter bird icon before your broadcast—that will ensure your stream link is shared to Twitter.
  • Give your broadcast an eye-grabbing title. Look at other video streams on Periscope to familiarize yourself with what works—and what doesn’t. Make sure your title is specific and descriptive, or arouses curiosity and interest. (Which would you find more entertaining: “3 Year Old Stuck in Traffic” or “Have you got questions for me”?)
  • Keep your titles short. When it comes to people looking for something to watch, shorter titles are always better, because they give a more professional impression than rambling, long ones
  • Reduce camera shake. People are forgiving of some wobble—especially in a live stream—but you really don’t want to make them motion sick! Use cameras with built-in shake reduction (“SR”). Study articles like this one on image stabilization: http://www.videomaker.com/article/1413-curing-camera-shake-your-guide-to-image-stabilization
  • Block users that leave troll comments. If you don’t, you’ll drive away legitimate audience members and followers and reduce your share-ability.
  • Remember to SAVE your broadcast if you want replays to be available to your followers (and Periscope viewers).

Periscope will save your broadcast for twenty-four hours only—so be sure to tweet and post to your followers, subscribers and friends asking them to leave hearts and comments during this period.

Above all, decide whether or not Periscope can help you brand your business or engage your ideal followers. If you have clear ideas on how to use it, set up your account and remember to fully explore all the features.

Find people to follow—and start interacting today.

Here’s a list of Periscope Resources that can make live broadcasting that much easier and more fun.

I hope you enjoyed this tutorial. Check out more step-by-step tutorials here.

And don’t forget to sign up for the Wealthy Muslimah Online Newsletter to be notified of when we release new tutorials.

 

How To Turn Your Blog Comments Into Cash

When you think about how to monetize your blog, most of your attention is generally focused on two things:

  1. Your blog posts, where you build relationships with readers and perhaps promote offers from time to time.
  1. The space surrounding these posts (such as the sidebar, header and footer), where you place banners and text ads.

However, what most people fail to realize is that your blog comments offer you yet another way to make money. In fact, you can turn these visitor comments into cash using three proven methods. Read on…

Turn Comments Into FAQs

Ever notice that a lot of your comments are actually questions from readers? This is particularly true if you post pre-sell articles, product reviews and comparisons or similar promotional articles. Suddenly you’ll find your comment section is flooded with questions.

But here’s the thing: If these blog readers have questions, then you know your other prospects have questions, too. And your other prospects probably have the exact same questions. So what you can do is turn these blog comments into a FAQ (frequently asked question) article that you can use to overcome buyer objections and eliminate your prospects’ resistance to buying the product.

If you own the product you’re promoting, then you can post this FAQ on your sales site. Otherwise, post a link to this FAQs page whenever you promote the affiliate product!

Use Them as Testimonials

Whenever you post about a product, you’re likely to also get plenty of comments from satisfied buyers. Sometimes these buyers will even answer the questions from prospects. And you can bet their answers will be full of praise about the product!

So here’s what you do: Ask permission to use these testimonials. Then republish these pieces of social proof on your sales pages, pre-sell articles and everywhere else you promote the product!

Create a New Tips Article

If you post an informational article (such as a “how to” article or even a tips article), you’re bound to get people replying to your blog post with their own high-quality tips. This makes for great spider food for search engines. But you can leverage these comments even further by compiling them into a new article that benefits both you as well as the authors of these tips.

First things first: You need to ask the comment authors for permission to compile their tips. In exchange, you’ll promote their site, products or services within the article. Naturally, you’ll promote your own site, too. Then you post this brand-new article on your blog and encourage the tips contributors to do the same.

In fact, you should encourage them to share the article on forums, on their Facebook pages and everywhere else that content-sharing is allowed. Because the more all contributors share the article, the more everyone benefits!

Most people toss a blog online, publish some content and then wait for the big bucks to roll in. It rarely happens… unless you know all the tips and tricks like the ones I just shared with you.

Proven Money Making Topics To Start Your Online Business Around.

A very common question I get asked over and over again is “What topic do I start my website or blog around?”

And my answer is usually What are you passionate about? What do you enjoy doing?

But how do you know if your passion, interest or hobby has any money-making potential at all?

In this blog post I want to share some proven money-making topics (or niches as they are called).

There are 6 proven money-making markets and they are:

  1. Money and Finance – People are interested in how to make money, how to save or invest money.
  2. Health & Fitness – This is a massive market with many sub-topics and niches.
  3. Personal Development – Lots of people are interested in becoming better people and improving some aspect of their lives.
  4. Beauty and Longevity – Everyone wants to look better and live longer.
  5. Relationships – Who doesn’t want better relationships with their spouse, kids, co-workers and so on. (Of course, the focus will be on halal relationships such as marriage and not haraam ones like dating.)
  6. Sports & Hobbies – Here look for hobbies where people spend a lot of money.

Does the topic you’ve chosen fall into one of these broad categories? If it does, then that’s a good sign. Let’s say for example, that you love make-up and you are really good at creating all sorts of different looks. That’s a topic that fits under the broad umbrella of beauty and longevity.

Or let’s look at another example, this very website you’re on right now www.WealthyMuslimahOnline.com

Can you guess which topic/niche it falls under? Money and Finance. That’s an easy one.

But what if you’re not sure if your topic has any money-making potential?

Or what if you have no clue what you’d topic you’d like to start your blog or website around? What do you do then?

Well, I have just the answer for you. I’ve created a free report entitled Passion To Profit The Halal Way: 3 Easy Steps To Turning Your Hobby Or Interest Into A 100%  Halal Online Business. In it I show you how to find a topic that’s both enjoyable to you and profitable at the same time. Then I’ll show you how to pair that with a business model that suits you and finally how to choose a monetization method that will ensure that you meet the financial goals you’ve set for yourself.

Download your free copy now.